In Conversation With Rachael of Form Floral Design
With a signature style that marries modern aesthetics with organic movement, Rachael from Form Floral Design brings to life the visions of couples, ensuring their wedding flowers are not just arrangements but living, breathing elements of their love story. In this ‘In Conversation’ interview with Rachael, we discover her insights on trends, maximizing budgets, and the delicate dance of floral design in harmony with personal style.
Interview Alexander Ross
Image By Kelsea Midson
“…I am so grateful that I get to design stylish and creative florals for incredible people every week.”
What inspired you to become a wedding florist, and how did you get started in the industry?
To be perfectly honest, I never really envisioned myself in the wedding industry. I have always been a huge sucker for love and love weddings, especially the style and fashion that goes into them, but entering the industry always felt like such a big step. However, after relocating from Queensland to Tasmania, I was so incredibly lucky to connect with a stylist in Hobart to work on a styled shoot, which led to a couple of elopements, and the rest is history. I am so grateful that I get to design stylish and creative florals for incredible people every week.
Can you describe your signature style or approach to creating wedding floral arrangements?
Modern with movement. I love using fewer flower varieties en masse to create visual impact, but I'll never sacrifice movement in the design. I think movement is what gives a design life; the way a bouquet bounces as it walks, when a slight breeze flows through a centrepiece. It evokes a feeling that you just don't get with tight designs (however, that is not to say they don't have their place).
Image By Alivia Rose
Image By Alivia Rose
How do you work with couples to understand their vision and preferences for their wedding flowers?
In our initial consultation, I want to hear all about them. Their story, when and how they got engaged, what they love, what they want from their day, how their planning is going and who they are looking to have on their team. Asking very open-ended questions gives me a sense of how I can tailor our designs and service to fit their needs. From there, we go through personal florals to ceremony features and reception designs and design a rough floral plan to work into their budget.
What are some emerging trends in wedding floral design that couples should consider for their big day?
Not going to lie, I have a love-hate relationship with trends. They have their place, but sometimes they end up getting so overused it can become very uninspiring and inauthentic. If there are trends a couple really wants to use, I would say to use them sparingly and use them in a way that is complementary to their own personal style.
Image By By The Wilde
Could you share some tips for couples on how to maximize their floral budget without compromising on quality or design?
Don't try to have it all. Everyone will have a different budget and that is absolutely fine, we work with all different budgets to create something unique for each couple. However, it might come with some compromise. If you want a killer ceremony feature, then it might mean having to pull back on the table florals. Pick your top 3 non-negotiables and work from there. We know we won't compromise on those, but we know we can be flexible in other areas.
What factors do you consider when selecting flowers for a wedding, such as seasonality, venue, and theme?
Everything comes into consideration; venue, attire, style, styling, vibe, colour, seasons - all of it. However, while selecting different florals for different styles is of course essential, I find it is the way they are arranged is what will make the difference. You could have the same core elements, with some different feature flowers and create a range of different styles. It's all in how they are designed.
Image By Kelsea Midson
Image By Kelsea Midson
How do you ensure that the floral arrangements complement other elements of the wedding, such as the venue décor and the couple's personal style?
Ask questions and see photos or if possible, do a site visit. It is so much easier to create something when you know where it is going to be placed, the attire it will be against, and the stationery that will accompany it. However, when working with a stylist, I like to be guided by what their vision is as they are often working much closer with the couple to create a top to bottom experience for them and their guests.
What is your number one piece of wedding planning advice?
Have a budget, be open about it, choose someone you trust and then work with them to create something unique. It's that simple, don't overcomplicate it.
Image By Cassie Sullivan
Image By Cassie Sullivan
Form Floral Design can be found on THEODORE by CLICKING HERE or on Instagram at @form_floraldesign
DISCLAIMER: We attempt to credit the original photographer/source of every image we use. However, in most circumstances, the images we use are provided by the brands spoken about, and we rely on them to inform us of the image source. If you think a credit may be incorrect, please contact us at info@theodoremagazine.com
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