By Lucy: Wedding Content Creation That Is Emotionally Real but Polished and Timeless
By Lucy has created a space in the wedding world where candid emotion and refined storytelling meet in the most effortless way. As she puts it, the magic lies in creating content that “feels spontaneous and emotionally real, but still polished and timeless… the kind couples look back on years from now and still feel the same butterflies – not because it was trendy, but because it was true.” It’s this balance of authenticity and artistry that defines her signature style and the stories she brings to life.
Your content has such an intimate, emotive quality. How would you describe your style?
I’d describe my style as candid, emotive and thoughtfully unfiltered. I move through a wedding day with a focus on capturing real, unscripted moments – the kind that, when watched back, feel like you're experiencing the day all over again. Nothing is ever staged or overly directed. I simply tune into the natural rhythm of the day and document it in small, intentional snippets – like a visual diary of everything that made the celebration feel uniquely you.
That said, I’m always thinking about how to elevate what I’m capturing – through composition, light, movement, and framing – so that everything feels considered and luxe but never overworked.
When it comes to the final reels, I let the energy of the day lead the way. I like to experience the full story first and then shape the mood and direction of each reel around what I felt, not just what I saw.
At its core, my work is about capturing all the moving parts – the joyful, the tender, the fleeting – in a way that feels bold, honest, and timeless.
What’s your approach to capturing couples in moments that feel natural and authentic?
I’m always tuned into the little things – the soft glances, quiet smiles, gentle touches, and in-between gestures that often go unnoticed but speak volumes. These are the moments that feel the most honest, the most of them – and they’re usually the ones that happen in between the more directed shots.
My approach is never to stage or force anything. I want my couples to feel like they can just be, and I’ll be there in the background, quietly capturing it all as it unfolds.
During portrait time, I follow the lead of the photographer and/or videographer, letting them direct while I capture everything from my own perspective. This gives me the freedom to document the raw, spontaneous moments that naturally emerge around the more curated ones – allowing me to blend the intentional with the candid in a way that feels seamless.
When editing, I always come back to what felt the most real – the frames that reflect their connection, their energy, and the little nuances of their relationship.
My goal is to craft something that feels timeless and emotionally grounded – something that lets them see not just what the day looked like, but what it felt like.
Can you share a wedding that best reflects your creative vision?
It’s hard to choose just one, but the weddings that best reflect my creative vision are always those where the couple and I are deeply aligned – not just on aesthetic, but on energy.
When couples trust me as a collaborator and give me the freedom to lead the direction of the reels – from the overall vibe, pacing, audio, and storytelling – that’s when the magic happens. I always encourage my couples to share what they love and what matters to them, but also to leave enough space for their vendors to create freely. That trust ensures the integrity of our work really comes through.
Of course, thoughtful planning helps – a well-structured run sheet, a considered venue or backdrop, and a clear sense of flow all play a part.
But what really elevates the content is when the couple is fully present. When they’re tuned into each other, not caught up in the noise around them, everything becomes more honest, more magnetic. I’m also drawn to the movement and the mundane – those beautiful, in-between moments that make a wedding feel entirely theirs.
When guests are genuinely engaged, when the energy is natural and unforced – that’s when the story really tells itself.
How do you work alongside a photographer and videographer to capture the in-between moments?
I’m always in close communication with the photographer and videographer throughout the day to make sure we’re working in sync. It’s important to me that we’re aware of each other’s movements and flow – not just to avoid overlaps, but to make space for everyone to do what they do best.
During one-on-one moments with the couple – whether it’s portraits, pre-ceremony, or golden hour – I follow their lead. I let them take the reins on direction, while I quietly document things from my own perspective.
My focus is always on capturing the candid, behind-the-scenes moments that naturally unfold around the more posed ones. Think of it like the kind of footage a close friend might capture on their phone – relaxed, intimate, and full of feeling.
That’s the energy I aim to bring. It’s about adding another layer to the story – one that feels personal and effortlessly real.
What inspires you outside of weddings, and how does that influence your work?
Honestly, I’m a bit of a doom scroller at heart – TikTok, Instagram, you name it. But I really admire creators who show up boldly and consistently in their own unique way, whether they’re in weddings, lifestyle, or totally different spaces.
Watching how people craft content that feels so them has always been something I’ve found inspiring.
When I started Reels by Lucy back in 2023, it wasn’t even a business – it was just a creative outlet. A space to experiment and have fun with making reels beyond just weddings. I’ve always loved creating content, and that’s what started it all.
Then, coincidentally, wedding content creation was just starting to take off, and things grew quickly from there. Before I knew it, I was working with couples full-time – and I haven’t looked back.
Outside of weddings, I still love creating for small businesses and events when I can, but weddings are my true bread and butter. I genuinely love the energy – the fast pace, the emotion, the intimacy of the day.
I’m constantly inspired by the people I work alongside – real creatives who care deeply about their couples. Many of them have become genuine friends and being surrounded by that kind of energy feeds back into my work.
How do you balance candid storytelling with creating timeless content?
For me, it's all about grounding the visuals in feeling.
While my style is rooted in candid, documentary-style storytelling, I’m always looking for ways to elevate what I’m capturing – whether through clean compositions, thoughtful editing, or the subtle use of light and texture.
The result is content that feels spontaneous and emotionally real, but still polished and timeless.
I want couples to look back on their content years from now and still feel the same butterflies – not because it was trendy, but because it was true.
What’s your favourite part of the wedding day to photograph, and why?
I absolutely adore the moments just before the ceremony – when I get to check in with both partners and witness their emotions in those quiet, vulnerable seconds. There is a beautiful intimacy and electric anticipation in the air, and it feels like a rare privilege to be present for that energy right before everything unfolds.
If I had to pick a favourite moment to capture, it’d be cocktail hour. That’s when the energy really lifts – the champagne flowing, guests showing off their style, sunlight catching on clinking glasses, and Aperol's circulating amongst a crowd dressed to the nines.
It’s such a rich tapestry of detail, joy, and movement – those effortless, in-between moments that truly bring the day to life.
I also treasure portrait time. It’s our chance to slow down and share a more intimate, one-on-one moment with the couple. Those are the times when raw, genuine connections shine brightest – moments that feel deeply honest and uniquely theirs.
Visit bylucy.com.au
Instagram @bylucy.weddings
DISCLAIMER: We attempt to credit the original photographer/source of every image we use. However, in most circumstances, the images we use are provided by the brands spoken about, and we rely on them to inform us of the image source. If you think a credit may be incorrect, please contact us at info@theodoremagazine.com
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