In Conversation With Chloe of Your Day By Chloe
Your Day By Chloe was born from a lifelong love of celebrations and a deep-rooted connection to the wedding industry. Her journey took her to London at 19, where she trained under an esteemed wedding planner, refining her skills before returning to Australia to build her own brand. Since launching in 2020, Chloe has crafted unforgettable weddings with a focus on seamless guest experiences, meaningful personal details, and effortlessly chic styling.
“My approach is to ensure my couples are able to get the most out of their day, and that they are able to feel like guests at their own wedding rather than feeling like the hosts…”
What inspired you to start Your Day By Chloe, and how has your journey as a wedding planner developed over time?
My parents actually worked in the wedding industry when I was very young, they owned a horse-drawn carriage business on the Gold Coast (weddings have changed A LOT in the last 20+ years haha). I have always loved a celebration, and I knew that I wanted to pursue a career in events where I could help people create memories. I was lucky enough to move to London by myself at the age of 19, and completed a one-on-one mentorship program with a wedding planner over there. After that, I was hired as that wedding planner's assistant and worked alongside them at all of their major weddings for the best part of two years. This really solidified my passion for weddings and when I came back to Australia, I knew I wanted to work for myself. It took a few years of working in different fields in the industry first before I felt confident enough to go out on my own; furniture hire, catering, venue management. I started YDBC in 2020 and haven't looked back since.
How would you describe your approach to wedding planning, and what do you believe sets you apart from others in the industry?
My approach is to ensure my couples are able to get the most out of their day, and that they are able to feel like guests at their own wedding rather than feeling like the hosts. You put so much time, energy and money into your wedding... so I think it's important you are able to enjoy it alongside your guests. I am all about the guest experience, ensuring it is seamless and comfortable right from the moment they arrive until they depart. Thoughtful and tasteful personal touches. Minimal but high-impact styling moments.
Could you share a wedding that was particularly special to you and what made it stand out?
I can't choose favourites so I will say my own! I married my husband Stephen, aka The Abstract Florist, in August 2022 in Sydney CBD. Because we wanted our wedding to feel like a big party- we met up for a drink in the CDB together prior, spent a few hours taking photos and drinking wine, then headed into our sunset ceremony in a bar in the city. After the ceremony, guests were guided into the restaurant next door for a cocktail-style reception. We had unlimited Tommy's margaritas, a few speeches throughout the evening, and a performance from three incredible drag queens during our first dance to kick off the party. We had pizza served in custom boxes, and fries in little cones with our French Bulldog Panda's little face on them. It was such a fun night filled with so many little personal touches. I wouldn't change a thing.
When curating a wedding day, what are the key elements you focus on to ensure a seamless and elevated experience for your clients?
We always focus on their top priorities for the day, which for most of my couples look like this; good food and lots of it, engaging entertainment and plenty of time spent with their guests at the cocktail hour (instead of spending hours off for photos). Ensuring we nail those three areas is always at the top of my mind, and everything else is just an added bonus on top.
How do you incorporate a couple’s unique personality and story into the weddings you plan?
I love getting into the nitty-gritty of what makes a couple, them, and incorporating this into their day. I want the guests to leave saying, that was so "THEM". I always ask what they are like when they host in their homes. Do they have a favourite dish to cook? Do they always pull out the limoncello after dinner? Are they known to play jazz music on weeknights? Once I get to know them more, I try to weave as many of these personal touches into the wedding day as possible.
What trends in wedding planning are you most excited about at the moment, and how do you blend these with timeless styles?
I love that the classics are coming back - high quality over trends, always. My advice for couples is to start with high-quality basics - ensuring you have high-quality tablecloths that reach the floor, nice dining chairs and a nice wine glass is always going to elevate a space more than any trend ever could. Try to only then include unique touches that are truly speaking to you as a couple, or help to elevate your space. Draping isn't going anywhere in 2025 and it's the perfect way to recreate a space and make it your own. Also random but Bridesmaids in chocolate brown is going to be big this year. And no wedding parties at all, which we love.
Planning a wedding can be overwhelming for many couples. How do you keep the process enjoyable and stress-free for your clients?
I think it comes down to decision fatigue - if you look into too many options for anything, you will naturally become overwhelmed. I try to keep wedding planning really simple and give my couples 2-3 options for each big decision they have to make. I also give them a pros/cons list for each decision, and my real honest thoughts always to help with the decision-making process. And, having a detailed budget document from the very beginning, so you are constantly aware of any growing costs upfront and are not surprised at the end of the process when all of the final invoices come in!
What advice would you give to couples who are just starting to plan their wedding and may feel a little lost in the process?
Focus on your top priorities, and always come back to those when making decisions. Make decisions based on yourself and your partner only, and try not to let the outside noise affect your experience. Keep your cards close to your chest - if you decide to forego a tradition, don't tell anyone and surprise them on the day instead. People will be so full of love and good vibes on the day that all of those details they think they care about now just won't matter. The only people who will really care are you, so remind yourself of that throughout the entire process. Oh, and hire a wedding planner obviously. You will never know how much you need one until after you have gone through the entire experience.
Find Your Day By Chloe online by CLICKING HERE or follow on Instagram at @yourdaybychloe
Photo’s By Hungry Hearts Co., Matt Godkin, Modern Day Romance (all on THEODORE too).
DISCLAIMER: We attempt to credit the original photographer/source of every image we use. However, in most circumstances, the images we use are provided by the brands spoken about, and we rely on them to inform us of the image source. If you think a credit may be incorrect, please contact us at info@theodoremagazine.com
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