In Conversation With Stephen, Founder of The Abstract Florist

Stephen, founder of The Abstract Florist, ventured into the world of floristry inspired by assisting his wife Chloe (from Your Day by Chloe) at weddings. Witnessing the artistry of floral design at various ceremonies planted the initial seed, drawing him from his background in interior and furniture design into this creative new path. Since then, The Abstract Florist has grown into a brand known for embracing modernity, transparency, and a non-traditional approach to wedding florals. By merging his design expertise with a genuine openness to client visions, Stephen has crafted a unique brand that resonates with couples seeking florals that reflect their individuality, sidestepping conventional norms to create truly personal celebrations.

Wedding FlowersAlexander Ross6 November 2024Interviews, Homepage

Flowers Of the Seasons

Each season comes an abundance of magical flowers, but what exactly will be flowering on your big day? You may have your heart set on an abundance of cascading Poppies, or perhaps you want to say 'I Do' under an arch of Blossom. We've sought advice from 4 leading florists to give you a rundown on each season, and what you can expect to find in the garden when your wedding day comes around.

Wedding FlowersAlexander Ross16 November 2020Flowers, flower trends, styling, wedding, lgbt wedding, wpmk

You Can Now Order Your Wedding Flowers Online: Flowers By Varu

They're known as one of Melbourne's most notable wedding stylists, and now the team at Styled By Varu has added a new name to their brand. Introducing Flowers By Varu. Flowers By Varu now allows you to effortlessly order your wedding flowers online.

Wedding FlowersAlexander Ross4 May 2020styled by varu, Flowers, topheader

Victoria Whitelaw: Melbourne’s Reigning Queen of Floral Styling

With over 35 years in the business of flowers, if anyone knows a thing or two about flowers, it’s Melbourne’s leading florist, Victoria Whitelaw.

We’ve taken a moment to get to know Victoria just that little bit better and give you her insight into the Victoria Whitelaw world of wedding flowers.

Wedding FlowersAlexander Ross29 April 2020flower trends, Flowers

A quick Q&A with Claire of Black Finn Weddings

Melbourne based wedding planners Black Finn are known for their modern and minimalistic approach to weddings. Claire Bucklow is the founder of Black Finn and took a second out of her busy wedding planning schedule to give Mr Theodore an exclusive look into the world of a Black Finn wedding.

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