In Conversation With Sydney Wedding Planner Pretty In White
For Laura from Pretty In White, wedding planning started as something personal and soon became her true calling. With a background in fashion and a passion for creating meaningful experiences, she has developed a planning style rooted in authenticity, intention, and care. Her goal is to create weddings that are as unique as each couple.
Can you tell us about the journey that led you to become a wedding planner? What drew you to this industry?
When I first got engaged, wedding stylists weren’t as common as they are today. I searched high and low for a planner and stylist who truly reflected my style and vision. In the end, I chose to plan and style my own wedding, and that experience sparked something. Whilst planning, I began building my business in the background, and after my wedding day, I knew without a doubt this was something I wanted to pursue. I wanted to relive that feeling over and over again by creating it for other couples.
Before launching my business, I worked in the fashion industry in both national and management roles. My background gave me a strong foundation in balancing creativity with structure. I led teams, handled high-pressure situations, and developed systems. The skills that are essential in weddings. But beyond logistics, I learned how to support people, how to listen, adapt quickly, problem solve with care, and bring a calm presence when things feel overwhelming. It's this blend of experience and passion that now drives everything I do in my work with couples.
What is your approach to creating a wedding experience that feels personal and unique to each couple?
Every couple has their own story, and their wedding day should reflect that story in the most genuine, beautiful way possible. I get to know my couples, what matters most, their personal style, and the little details that make their relationship unique. From there, I combine thoughtful styling with intentional planning. I focus on weaving personal touches throughout the day, whether it's in the design, or the way guests experience the event. No two weddings I create are ever the same, because no two couples are the same. My focus is to always keep the couple’s values, priorities, and personalities at the heart of the process. Everyone loves a beautiful wedding, but a meaningful and memorable experience is most important.
How do you stay inspired and ahead of trends in the wedding industry, especially when it comes to design and planning?
I’m less interested in what’s trending and more focused on what feels personal, and layered with meaning. A lot of what’s considered “on-trend” now, vintage details, old-world, layered design is what I’ve naturally gravitated toward for years. I want each wedding to feel like it belongs to the couple and the space we are working in.
What do you believe is the most important element of a couple’s wedding day, and how do you ensure it shines through in your planning?
The most important element of a couple’s wedding day is that it feels like them. In the atmosphere, the details, and the way the day unfolds. It should reflect who they are, what they love, and the people that matter most. Beyond that, I want them to actually feel present and be able to soak it all in. The joy, the emotion and all of the quiet moments between the big ones. I always allow extra time for a relaxed morning prep, enjoying cocktail hour, and a private moment during the evening. These intentional pauses create breathing room, and help my couples feel grounded rather than rushed. We don't need to fill every minute, instead we make space for the moments they’ll actually remember.
How do you handle unexpected challenges or changes on the day of the wedding?
I’ve always thrived under pressure. I think on my feet and always stay solution-focused no matter what comes up. Weddings are full of moving parts, and while I am well prepared ahead of time, I know that unexpected challenges are just part of the day. When they happen, I stay calm and adaptable, quickly finding creative ways to keep everything running smoothly. For me, it’s about being a steady presence the couple and their guests can rely on, so everyone can stay relaxed and enjoy the moment.
Can you share your tips for couples looking to create a wedding day that feels seamless, from the planning process to the big day?
First, prioritise what truly matters. Be clear on your values and vision, it makes decision-making easier and the day will feel personal and meaningful. TRUST your vendor team!! They are the professionals who do this everyday and you chose them for a reason. I also recommend mapping out a realistic timeline that allows for flow but also some breathing room. Flexibility is key because no matter how much you plan, weddings almost always come with little curveballs.
Lastly, remember to pause and enjoy the process. When the planning feels intentional and stress is managed, it creates space for the day to unfold naturally.
What advice would you give to couples who are just starting their wedding planning journey, especially when it comes to choosing the right planner for them?
My biggest advice to couples just starting their wedding planning journey is to remember that your planner should be more than just a coordinator. They should be your partner, your advocate, and someone who truly understands your vision and values. Take the time to find someone who listens, asks thoughtful questions, and makes you feel heard and supported. The right planner won’t just manage logistics, they’ll help bring your story to life in a way that feels authentic and meaningful. Also, don’t be afraid to trust your gut. Chemistry and communication are everything. It’s important you feel comfortable and confident with the person guiding you through this process, because that relationship will shape not only the day itself but your entire planning experience.
What sets your wedding planning style apart from others in the industry?
What sets my wedding planning style apart is the level of personal attention and care I give each couple. I take on a limited number of weddings each year because I believe the planning journey should be just as enjoyable and meaningful as the wedding day itself. When you work with Pretty in White you’re never just another number, you’re my top priority from start to finish. We build genuine, real connections with our couples. I approach each wedding with warmth, honesty, and authenticity, creating a space where my clients feel truly seen, supported, and heard.
Visit prettyinwhite.com.au
Instagram @prettyinwhiteevents_
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