Sera Luna Co: Imagery That Feels Quietly Cinematic and Deeply Personal
With an instinctive eye for atmosphere and emotion, Sera Luna Co. creates imagery that feels quietly cinematic and deeply personal. Rooted in observation and intention, their work focuses on the in-between moments, where connection unfolds naturally and beauty feels effortless rather than performed. Blending documentary storytelling with refined artistic direction, Sera Luna Co. captures weddings with a sense of nostalgia, intimacy and timeless elegance that lingers long after the day itself.
Sera Luna Co. captures such ethereal beauty in its imagery. How would you describe your overall approach to photography?
My approach is built on observing quietly, responding intuitively, and creating with intention. I’m drawn to the in-between moments, the ones that feel unposed yet cinematic, where emotion reveals itself honestly. I blend documentary observation with fine-art direction, guiding when it elevates the moment and stepping back when the story is unfolding on its own. My goal is always to create imagery that feels timeless, atmospheric, and deeply personal to the couple in front of me.
What do you look for in a moment before you press the shutter?
Connection, if the scene fits in well with the couple, clean lines and artistic angles that elevate the scene. At this point in my career, it is totally instinctive; I know how to time something perfectly and can sense when a special moment is about to happen.
How do you help couples relax and express themselves naturally in front of the camera?
A lot of this comes from the amount of time we put into getting to know the couple before their wedding day. We spend quite a lot of time chatting with them about their plans to meet or in person at our studio. Here we can get a sense of what is important to them, what they do and don’t like and how the best approach on the day will be when we shoot their wedding.
Can you share a wedding or shoot that felt especially meaningful to you?
We recently shot the wedding of Brooke and Algreg, this day was so special because the couple had been together for 17 years, and the wedding was on their 17 year anniversary. The connection they had with each other and all of their guests was so sweet and it was such an emotionally beautiful couple of days
Brooke and Algreg’s Wedding
How do you weave storytelling into your work without it feeling overly staged?
Storytelling, for me, comes from a mixture of observation with a strong focus on using the landscape to design and the environment around them. I move with the rhythm of the day, anticipating interactions instead of manufacturing them. When I do guide a moment, I’m doing so to enhance the emotion already present, not to replace it. It’s a balance of art direction and truthfulness.
What emotions or tones define your signature aesthetic?
Nostalgia, intimacy, and quiet elegance. My work leans toward a romantic, atmospheric tone, soft but intentional, refined yet still human. I’m drawn to imagery that feels warm, cinematic, and timeless rather than trendy. There’s a gentle tension between documentary realism and fine-art mood that shapes the way I shoot and edit.
How does light influence the way you see and capture the world?
I’m always letting good lighting lead the way on a wedding day, looking for where the good lighting is and what interesting scenes can be created. If good light is not present I am more than comfortable and confident to create my own on the day to allow the perfect scene to fall in place.
When couples look back at their gallery, what do you hope they feel most strongly?
I hope they feel transported and seen. Not just reminded of how the day looked, but how it felt; the anticipation, the tenderness, the laughter, the small moments between the big ones. I want their gallery to feel like a visual archive of their connection, something that grows more meaningful with time. Ultimately, I want them to see themselves reflected with honesty and beauty.
Visit seralunaco.com
Instagram @seraluna.co
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